How To Turn Visitors into
Customers
The BIG mistake people make with websites
Does this sound at all familiar?
You've built a website or instructed a designer to build one for you. It's taken
a while and probably cost you a fair bit of money.
And now, assuming you're getting some web traffic, everything's uncomfortably
quiet.
Do you know what the problem is? It's almost certainly that your site is not
designed to act as a Direct Marketing Tool. Instead of getting your visitors to take action, it is really an online
brochure, or worse, a bit of - sorry to say this - frankly tedious corporate-speak that isn't hugely
interesting.
Ask yourself this QUESTION.
What do you really want your website to do?
Business starts with customers and to get customers you need to get Sales Leads so before
your site can do anything like provide online support, deliver product manuals or anything else IT JUST HAS TO
GENERATE SALES LEADS.
Did you focus 100% on Sales Lead
Generation when you began working on your site?
Bet you didn't!
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