Research Papers

Keyword pricing anomalies (pdf file 166k)

The AdWords Real Time Auction Pricing Model (HTML)

Publications

The Definitive Guide to Google AdSense
by William Charlwood

(AdSense is Google's system for placing AdWords ads on non-Google sites.)

Blog

Read William Charlwood's AdWords and
AdSense blog
on E-Consultancy.com

Get targeted sales leads for 4p by advertising on Google
and start today!

Hey, if you aren't already doing this then I'll bet your competitors are and they will be stealing customers away from your business.  Right now.

Look at the business issues here: if you can get customers cheaply, then you are going to be more profitable because your cost of sales disappears through the floor.

If you get customers cheaply, then you are going to want to

• pile on the pressure,

• advertise more and

• dominate your market whether locally, nationally or internationally.

And the raw power of internet marketing techniques let you do this but here's the big secret, YOUR competitive advantage:

VERY FEW BUSINESSES IN THE UK
KNOW HOW TO DO THIS

Wise up, get your Internet "Street Smarts" together and you could be one of the ones that does and dominate your business sector starting tomorrow.

Internet Marketing Facts

1. Someone who lands on your website via Google AdWords is interested in what you sell. FACT

2. Someone who is interested in what you sell is a warm prospect. FACT

3. Someone who comes to you first rather than you cold-calling them is an easier sell AND is less likely to exert margin pressure on you. FACT

4. If you can drive your internet advertising campaign well, you'll get these leads for a ridiculously low price. FACT

And there's more

• Low hassle sales makes everyone's job that bit more fun

• Less margin pressure keeps your profits up

• Reduced sales expenses improves your cashflow and profits

And get this:

Your internet marketing system just
runs and runs and runs,
24 hours a day, 365 days a year
Spring, Summer, Autumn and Winter.

No weekends, no bank holidays, no sick leave, no salary, no pension payments, no expense account

How would you feel if you got in on a Monday morning and found 10 new prospects who were asking you to call them?  Think about it.

So the challenge for you is simply this:

Do you want to keep on doing the same old offline marketing that is damned inefficient, a psychological slog every time AND costly, or

Do you want to get ahead of the game and use the power of the internet and market intelligence to grow your sales and profitability?

Pick up the phone and call me on 01672 520024 and I'll tell you how we can get you going fast or drop me an email.

If your need is URGENT, we could get you started tomorrow.

Yours sincerely

William Charlwood
Director
william@adwordsmanagement.com
www.AdWordsManagement.com

PS There's an added bonus to using Google - we can find out things about your market that you don't know. Call me and I'll tell you how you can exploit this market intelligence.

AdWordsManagement.com is a division of Commercial Reality Ltd