Google AdWords

The mistake most businesses make with AdWords

Most people using AdWords make the same mistake: they concentrate on ROI. What actually matters is profitability.

Suppose you have two choices: spending £1 and making £1000 or spending £1000 and making £5000, which would you rather do?

The first option gives you a shocking ROI of 100,000%.

The second option gives you a decent ROI of 500%.

But would you rather make £1000 or £5000?

Of course in the ideal world you would spend £1000 and make a 100,000% ROI but realistically you are not going to achieve that. But do focus on profitability and don't spend too much time worrying about your ROI. Profitability is usually improved fastest by focusing on conversion.

For more information about managing AdWords accounts visit AdWords Management.