Detailed testimonial

Here is what Roger Musson, a Director of Textcall Ltd says about our services. One of their products is a facility for business users to create their own website without getting involved in any techie stuff.

He says…

“I am finding that the main problem for business users creating their own website is that they may be experts in what they do but really struggle when it comes to describing their business. Describing their business is a key requisite for producing a website and to make it a successful website that generates the desired customer response the content must also be heavily sales driven. It must give the potential customer browsing their site the desire to get in touch and purchase a product or service.

Ever wondered why the majority of websites you browse are dull and, to put it bluntly, pointless? It’s because the content was not thought through, or worse still left up to the website designer (a technical artist) to cobble some words together. If SME’s were to address this fundamental problem then they would raise their profile way above their competitors (because they too are making the same mistakes) and they would get a real return from their website investment.

When one of my customers requires help in creating their website copy I have no hesitation in recommending Commercial Reality. I have known William Charlwood for some time and can honestly say that he has been a big influence on my own way of thinking and changed my whole outlook to business. Previously I was pure technical (an expert in what I do!) but now everything is sales driven because no matter how good your product is, if you cannot sell it then it’s worthless. It hit me like a bolt of lightning and all too soon I was counting the cost of previous failed advertising and missed opportunities.

Where Commercial Reality really score is the broad and detailed knowledge base that can be applied to all business sectors. I’ve seen the work that William has done on behalf of my clients - from driving instructors right through to the most technical aspects of telecoms infrastructure, and it’s impressive!

So if you get Commercial Reality to do some work for you, you should bear in mind that as well as the tangible benefit ie. some great copy and marketing advice, you too will get what I got - that kick up the backside that turns you into a salesman where you can apply similar techniques yourself to all other areas of your business. You will then realise why so many adverts and websites you see are bland and do not work and why your own adverts and sales pitches that you once thought good were really quite bad and such a waste of money. There’s some big profits to be made and some big returns on investment - you just need to get those words right!

If you can’t do it yourself then call in Commercial Reality - hey call them in anyway because learning sales and marketing techniques yourself is not easy and takes time - a lot of it.”

Roger Musson
www.tx24.net
20 April 2004

You can call Commercial Reality on 01672 520024